© Kathryn Tosney
Chair of Biology
The University of Miami

Tosney home page
Society for Developmental Biology
ktosney@miami.edu

2. Layout in column format

Smooth traffic patterns

Avoid gridlock

If the poster is organized in columns, viewers can read all of a column before they move to the next column.

Readers tend to read from up to down, a phenomenon that Hess and Liegel call "reader gravity."

If the poster is organized in rows, viewers must fight their way back to the beginning once they finish the first row.

1. negative 1. positive 2. negative 2. positive	7. negative 7. positive 8. negative 8. positive
3. negative 3. positive 4. negative 4. positive	9. negative 9. positive 10. negative 10. positive
5. negative 5. positive 6. negative 6. positive	11. negative 11. positive poster home page