© Kathryn Tosney
Chair of Biology
The University of Miami

Tosney home page
Society for Developmental Biology
ktosney@miami.edu

8. Make text hard to read.

Start with tiny text

Then, go beyond just tiny

Only text that lacks intrinsic content--like “results”--should be readable from 3 feet away.

Most text should be 10 points.

Small text has an added advantage: most senior researchers, who undoubtedly need reading glasses, will be unable to read your work.

Make lines of text so long that the readers lose their place when trying to find the next line.

Use a non-standard typeface. Center all type--or be bold: use only right-adjusted type.

USE ONLY UPPER CASE LETTERS. On the internet, writing in all capitals is considered to be rude and shouting-- and you do want to assert yourself, don’t you?

1. negative 1. positive 2. negative 2. positive	7. negative 7. positive 8. negative 8. positive
3. negative 3. positive 4. negative 4. positive	9. negative 9. positive 10. negative 10. positive
5. negative 5. positive 6. negative 6. positive	11. negative 11. positive poster home page