© Kathryn Tosney
Chair of Biology
The University of Miami

Tosney home page
Society for Developmental Biology
ktosney@miami.edu

10. Keep it simple.

Simplify: Supply details in person, and only as needed

Endless details detract from the point; simple messages are more memorable.

Mock-up your poster first then ask which details you can dispense with, and dump them.
If you can omit it, omit it.

Edit all text to simplify verbiage, to reduce sentence complexity, and to delete details.

Go beyond merely identifying the categories like “Results” in section headings: state the message instead.

Forego the temptation to classify results by methods alone: a large heading that only states a method says that you care more about techniques than answers.

 

1. negative 1. positive 2. negative 2. positive	7. negative 7. positive 8. negative 8. positive
3. negative 3. positive 4. negative 4. positive	9. negative 9. positive 10. negative 10. positive
5. negative 5. positive 6. negative 6. positive	11. negative 11. positive poster home page