Posters:
How to obscure your message.

    © Kathryn Tosney
    Chair of Biology
    The University of Miami

Tosney home page
Society for Developmental Biology
ktosney@miami.edu


1. Design for your competitors only.

Be so opaque that only your most rabid competitors want to look at your poster

    Directives:

    Consequences:

Omit:
context
interpretations
conclusions

Use:
all possible jargon
multiple abbreviations

If you are fully opaque, those outside your field will undoubtedly be impressed that your work is so esoteric.

And anyway, you know that very few people will be interested in what you have to say.

Note that even an opaque presentation may be insufficient to deter highly-motivated competitors. You may need further ploys to deter them. The more hints you use from this series of negative examples, the smaller your audience will be.


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