How to obscure your message.

    © Kathryn Tosney
    Chair of Biology
    The University of Miami

Tosney home page
Society for Developmental Biology

4. Emphasize text, not graphics.

Use a publication-style format.

    Tell, don’t show:


A publication-style format, like a journal article, supplies every detail.

Use 8x10 paper with 12 point text,
and avoid headings, just like a manuscript. With luck, few people will have time to read such fine print.

Be sure your figures are also publication-size. And--the more complex the figures, the better! Group all your figures together on a single page-sized section

Better yet, simply staple up your manuscript, to indicate how close you are to publication.

If you don’t have a manuscript, use graphics-- but then use graphics only; and don’t explain them. Staple up a few random figures, with legends or (or even better) without legends.

Let people make up their own version of your work


poster home page

examine negative series in order:
next: page 5 of negative examples

or compare corresponding examples:
positive page 4

1. negative
1. positive

2. negative
2. positive

7. negative
7. positive

8. negative
8. positive

3. negative
3. positive

4. negative
4. positive

9. negative
9. positive

10. negative
10. positive

5. negative
5. positive

6. negative
6. positive

11. negative
11. positive

poster home page