How to emphasize your message.


    © Kathryn Tosney
    Chair of Biology
    The University of Miami

Tosney home page
Society for Developmental Biology

7. Avoid visual distraction

Organize the information visually.

    Group associated elements visually:

    Choose your emphasis

Make each panel similar in size and shape.

Line panels up in a regular array: avoid jagged edges that catch the eye and distract people from the message

Group a heading, figure and text
to form a single unit. Use larger space between units to visually differentiate them

Use color conservatively, for emphasis.

Use color consistently: e.g., color code an item and use the same color for it throughout, in figures and graphs.

Choose a muted or neutral background color
that doesn’t attract attention away from the graphics and text


poster home page

examine positive series in order:
next: page 8 of positive examples

or compare corresponding examples:
negative example, page 7